How to Get More Clients for Your Interior Design Business

A career in interior design is great! You get to be creative, you get to work with people, and you get to make a difference in people’s lives. But as great as it is, an aspect of this career that can be tough is getting new clients.

If you’re struggling to drum up business, here are 3 things you can do.

Collaborate With a Social Media Influencer

Influencer marketing, which can be defined as using one’s social media platform to promote a product or service, is a relatively new industry but one that’s growing quickly. And it can be a great way to get your interior design business in front of more people.

Here’s how it works: you find a social media influencer with a large following. You then reach out to them and propose a collaboration, such as creating sponsored content or hosting a giveaway.

The key here is to find an influencer who’s a good fit for your business. Their followers should be people who would be interested in your services. For instance, if an influencer regularly posts content about home decor, their followers are likely people who will be interested in hiring an interior designer.

Curate a Network of Quality Suppliers

Part of your job as an interior designer is finding the right items for your clients. Choosing poor-quality items is a good way to lose not just current clients but potential ones due to no referrals and poor online reviews.

There are different ways to build relationships with suppliers. One simple way is to build rapport with the people you purchase from regularly, whether it’s your bathtub overflow plate supplier or the woman who owns your go-to antique shop. Get to know them, let them get to know you, and show them that you’re someone they can trust.

Another way is to attend trade shows and meetups. This is a great way to connect with new suppliers while learning about the latest trends.

Upgrade Your Website

If your website isn’t full of pictures of your work, it’s time for an upgrade. People want to see what you can do before they hire you and your website is the perfect place to showcase your skills.

Invest in a good quality camera and take high-quality pictures of the projects you’ve worked on. Then, create a portfolio page on your website and post the pictures there.

If you do already have tons of pictures, you can still give your site an upgrade by making it more mobile-friendly and easier to navigate. Then, include a call-to-action (CTA) on every page, such as “request a quote.”

Getting new clients doesn’t have to be difficult. By following the tips above, you can attract more business and take your interior design career to the next level.